Most of our clients, mostly from different sectors come to us saying that they are having a sales team, and marketing teams working for them, but are not effective enough and thus miss out on their monthly targets. We at YourKPO usually help our clients irrespective of the service they choose to buy from us.
Taking this into account, here are a few steps in developing effective marketing communication that will indeed bring a difference in your marketing campaigns and will get reflected in your results.
what are the steps in developing effective marketing communication?
Every organization should have effective marketing communication with its targeted audience so that, customer demand can be understood and supplied accordingly.
Having an effective marketing strategy helps firm to achieve great profits and brand recognition among its competitors. There are mainly 3 points to be considered for making effective marketing communication:
- Bottom of the funnel-oriented marketing
- Offering more free trials and samples to potential customers.
- Focusing on more customer pain points
These are the main points now let’s discuss them in detail.
Working more closely with the bottom of the funnel audiences.
when it comes to marketing one of the best ways to improve marketing effectiveness is to start with communication with customers who are predominantly bottom of the funnel oriented. when the bottom of the funnel oriented it is topics that the customer wants to know just before the purchase. Now this can be like five minutes you need to evaluate a laptop or you can evaluate a mobile phone or critical things or critical features or benefits which a particular type of Saas application will help a customer. so which is very close to the purchase so all the marketing should focus on that and then work your way back to the top of the funnel. So for folks who still ask what is bottom of the funnel marketing?, it is the process of marketing to a very narrow set of audiences in a funnel that has a high probability of purchasing your product.
Offering more free trials and samples to potential customers.
The second and most important point to be aware of is to have “low ticket offers and small low-risk purchase options”. Basically offering free trials and samples of your product or service to your high-potential customers. By doing this, there is a high chance of conversion rate and in return boosting your company’s sales. A lot of Saas-based companies do provide free trials to their audience, which is basically a taster strategy used by most companies. This strategy has helped most companies out there to convert their customers. This is another point that will indeed help to make effective marketing communication.
Focusing on more customer pain points
Third way you can improve the marketing effectiveness is to start focusing on customer pain points. Customers will have certain pain points or troubles which occupies their mind and when your company is putting out a communication marketing, communication around that problem gets solved thus, they automatically get attracted like a lead magnet.
For people who ask what is customer pain points?, it can be financial pain point, support pain points, process pain points, productive pain points.
Making marketing strategies for organisations and making sure it is effective and address and influence all of your audiences in funnel is really important.Marketing is a process which aims at your targeted audiences as well as it should be focused on your pain points of your audiences.In other words we can also say it like marketing is a process of identifying customers needs and answering their queries. For more information and support feel free to reachout at yourkpo.